If your DREAM client came across your social media account right now would they be engaged or keep on scrolling?
Would the images reflect your brand personality?
You only have a few seconds to capture your dream client’s attention online. In order to connect with the right people you need a consistent visual identity.
You need storytelling imagery that reflects your brand personality and the essence of your creative business.
What’s the best way to do just that?
Through scroll-stopping professional photography that is custom made for your business.
Here’s why your business needs to invest in professional photography.
Original images set your business apart.
Through working with a photographer you can create original images that speak directly to your dream clients. This involves creating a customised shoot brief and shot list that reflects your brand personality and aesthetic to a tee.
People connect with people.
People like to get to know the mover and shaker behind the business. Your dream clients want to feel connected to you and your brand story before becoming customers.
Branding portraiture and behind the scenes imagery showcases who you are, what you do and how your creative business is different.
Being in front of the camera can be a vulnerable place for many people and I’ve certainly been there. That’s why it’s really important to work with a photographer who can provide effective direction, whose photography style complements your brand and most importantly makes you feel comfortable during the shoot.
You build trust.
By sharing your story through high quality, original imagery you create connection and trust with potential clients.
How is this magical for your business?
An engaged + trusting community = dream clients.
Professional imagery elevates the value of your services and products.
Through having a strong visual identity your dream clients will feel comfortable booking your services. They will want to invest in your products.
Like all worthwhile investments you get what you pay for when it comes to booking a photographer. That’s why it’s so important to do your research (check out portfolios, look for testimonials etc) and keep in mind that a photographer’s rates are reflective of their skills, experience and time spent pre and post the shoot (i.e. client consultations, developing shoot briefs, image editing etc).
Not to mention…
You’ll have more time to spend doing what you love.
Are you ready to invest in your business and elevate your photography?
Feel that my photography style complements your brand? Learn more about my creative branding packages.