Rachel Luchhini, an established interior designer, was launching her own business Studio Luchhini and needed brand imagery for her new website and social media. Through a strategy-first approach we designed a shoot brief (including required shots, props, outfits) and sourced a luxury photo shoot location that aligned with the sophisticated yet approachable Studio Lucchini brand and aligned with their ideal clients. We captured timeless, editorial quality imagery that demonstrated Rachel’s experience and creative process.